If you are looking for mobile traffic to your website then there is a few ways of achieving this.
Social media can be a great way for you to generate traffic to your website page no matter what the contents. Promoting an opt in page? No problem. Promoting a ecommerce website? No problem. Promoting your companies latest blog post? No Problem.
The key to driving web traffic through social media to mobile platforms would be to create snappy headlines which attract visitor clicks when they see the post pop up on their news feed. Also known as click bate I’m sure you have all experienced this at some point, you see an interesting photo with a headline similar to “Wow you will never believe what happen after X” (X being the subject) or “X found this and you will never believe what happened” – These types of promotions generally work well because people are curious and often wasting time on social media so are happy to click on anything they see a friend has clicked on (it also shows trust).
This type of promotion can work on most campaigns however, you have to keep in mind that this is generally untargeted traffic and is only really good for possibly increasing your websites CTR or generating more revenue on through your ADsense program or something similar.
If you are looking to promote your website through genuine mobile advertising then take a look at a company like Traffic Masters who can help push your landing page to millions of mobile visitors on their network weekly. This will ensure your page is seen by people looking for content similar and improve your chances of getting converting these people. Take a look at their mobile traffic for a full list of contextual and geo targets available.
Targeting mobile users has never been easier or made more sense than now. Are you aware that there is now more mobile phones than people on this planet? That’s a pretty scary thought but to an advertiser it should excite you. When you buy targeted traffic you want to reach out to the visitor and there is no better platform than mobileare using text messaging options in their mobile phones.
This is mostly thanks to the advances in 3G/4G and Wireless technology making it easier for advertisers to display their AD instantly without any delay. Another major factor would be the introduction to Free To Play games and APPS which drive revenue using mobile banner advertising. This sort of mobile traffic can be great as you can target your visitor and pre-sell them with a snappy, catchy banner AD which drives the correct visitor to your landing page. Free APPS are not the only way to promote banner ads and increase mobile visitors, Websites like YouTube allow you to target mobile visitors and some of their adverts even force the user to watch your AD – this can be seen as both a good and a bad thing, in order for this method to work your advert better be dam good or you will just annoy the visitor and force them to hit “Skip AD” as soon as they get the chance.
So to recap you can run a social campaign to boost your mobile visitors, buy pop under mobile traffic from websites we mentioned before, you can purchase banner space on free APPS and Games or target visitors surfing on websites like Youtube.